For instance, take a look at Burger King on twitter-they try to blend in with all kinds of audiences with a quirky tone. It helps you understand what's important to them and identify their trends so you can create content that's relevant and engaging for them. You can gauge your audience's tone through social listening. They get advertising directed at them constantly elsewhere in the world-on social media, they want to be engaged. Most audiences on social media aren't interested in brands that have a boring voice. If you're a brand with a plain, dry, corporate-style tone when publishing your social media posts, it's unlikely you'll get the results you want. Spotify understood this and met a desire their audience didn't even realize they had. This helped Spotify achieve a massive gain in brand awareness simply because people wanted to learn something about themselves and then share it with friends. As a result, people around the world shared screenshots of their personalized listening reports.
The campaign showed people their most listened to songs, favorite artists, and most popular genres. In December 2019, Spotify created a personalized online page for each of its listeners. It'll be up to you to determine which is the best fit for your business so you can create your brand awareness campaign accordingly. For this original content to be its most effective, though, it should intersect with quality design.īrand awareness has different avenues to success depending upon the business-yours may include targeting new customers to your brand, increasing your local store footfalls/walk-ins, or sometimes the audience for your business will be present on a specific social media platform. There are specific social media content types that are considered the most engaging and the best at standing out in a news feed, such as written articles, videos, images, offers/promotions, infographics, polls, and webinars. Social media can be a crowded space, and audiences can be easily overwhelmed by other brands who are trying to create noise and promote themselves. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers, and it helps you reach a wide audience with a solid social media content strategy. Social media increases your visibility among potential customers. People can't become your customers if they don't know about your business. Today we'll take you through how your brand can benefit from social media marketing. (Refer the below image for example)Īccording to Social Media Examiner, about 96% of marketers are currently participating in social media marketing, but 85% of participants aren't sure which tools are the best to use. The brand that pioneered this practice was McDonald's with their "Big Mac Chant" back in 2008. Then brands slowly started using social media for their marketing campaigns and began to captivate their audience. Initially social media was used only for updating family and friends about life events, reuniting with high school buddies, or even meeting new ones. It might be an understatement to say humans are addicted to social media-as of 2019, the stats show a staggering number of 3.5 billion social media users worldwide, and these users spend an average of three hours per day on their favorite sites. This explains why social media took everyone by storm over the last couple of decades. Much like humans crave food, we also crave connection.
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